On the heels of his third consecutive #1 single, “Mind Reader,” rising country star Dustin Lynch announces the launch of his new clothing line, Stay Country. “Stay Country isn’t just a brand, it’s a lifestyle,” says Lynch. “It’s where I grew up. It’s home to the rivers I’ve fished, the deer stands I’ve perched, and the dirt roads I’ve roamed. It inspired Stay Country.” The line of accessibly-priced men’s and women’s shirts, hats, and accessories, all emblazoned with the distinctive Stay Country logo, can be found online at https://www.staycountryclothing.com.
Lynch, a Tullahoma, TN native, has long dreamed of creating his own fashion line. “I’ve always been a fan of what clothes say, especially now that I’m on stage every night,” he recently explained to WWD in a profile about his fashion acumen. “We introduced a simple hat last fall and we couldn’t keep it in stock. So it’s time, we’re off to the races.” Notable fans of the line already include fashion maven Kelly Osbourne, who sported a camouflage Stay Country cap on her Instagram feed the Monday after meeting Lynch at the Stagecoach Music Festival in Indio, CA last month.
To celebrate the launch, Lynch will be performing at The Stage in downtown Nashville on June 12th with additional details to be announced soon on his website – DustinLynchMusic.com. The concert caps off a busy CMA Music Festival for Lynch that will also include a headlining appearance at the “Music City Gives Back” concert on Tuesday, June 7th.
Beyond his busy entrepreneurial career, Lynch is currently in the studio working on the follow-up to his smash sophomore album, WHERE IT’S AT, in between opening dates on Luke Bryan’s KILL THE LIGHTS tour. Named by FOX NEWS as country music’s “next big thing,” Lynch performed a high-energy set on that network’s FOX & Friends All-American Summer Concert Series last Friday to kick off Memorial Day weekend.